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The Roots Cellar

"Your Local Farm Fresh Market"

About Us

The Roots Cellar: Sun Prairie’s Chic Fresh Market!

Welcome to The Roots Cellar, Sun Prairie’s go-to spot for those who love their food fresh, local, and a little bit boujee. Founded in 2025, we’ve curated a market experience that feels more like a lifestyle than a grocery run. Think farm-to-table elegance with a dash of Wisconsin charm. Our shelves are stocked with handpicked local treasures—vibrant produce, artisan breads, free-range poultry, grass-fed beef, and organic fruits and veggies that practically glow with freshness. Craving something extra? Indulge in locally roasted coffee, decadent homemade desserts, and seasonal specialties that celebrate the best of Wisconsin.

We’re passionate about supporting local farms and makers, so every visit feels like a love letter to the community. Browse in store, place custom orders, or join us for seasonal events that turn shopping into an experience. If you’re ready to elevate your everyday and savor the finer side of local, come discover The Roots Cellar—where fresh meets fabulous in the heart of Sun Prairie.

Areas Served

Sun Prairie, WI

What We Offer

Our Services include:

Our Brands include:

Our Products include:

Testimonials

On 3/9/2026 Amanda Verbrick had this to say:
What a fantastic addition to Sun Prairie! Roots Cellar is like a brick and mortar farmers’ market — I’ll definitely be back during my regular grocery runs and before cook-outs. Great meat, cheese, and bread options in addition to produce.

On 2/26/2026 Brenda Trewartha had this to say:
I have been to the Root Cellar several times and it does not disappoint. The selection of fresh, quality products and premium meats is amazing. The staff is very knowledgeable and passionate about the products they sell. I will definitely be bringing my friends back.

Contact Us

The Roots Cellar
146 Cliff St Lower Level Sun Prairie, WI 53590
Phone: (608) 333-7932
Email: fadedrootsboutique.rootscellar@gmail.com

Located on the lower level of the Faded Roots Boutique

Where To Find Us

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Payment Types Accepted

Cashier Checks, Credit & Debit Cards, Apple Pay

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 10:00 AM - 5:00 PM
Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: 12:00 PM - 4:00 PM

News

At Faded Roots Boutique and The Roots Cellar, you don’t just shop… you experience the perfect blend of style and local flavor!

👗 Upstairs: Step into Faded Roots Boutique where fashion, flair, and fun come together. Discover outfits that make you feel confident, cute, and totally YOU.
🛒 Downstairs: Head to The Roots Cellar — a fresh farm–focused local market filled with homegrown goodies, seasonal produce, and delicious finds from the community.

Whether you’re stocking the pantry or refreshing your closet, you can do it all under one roof. Fashion and food? Yes, please. 🙌

💚 Shop local. Eat local. Look good doing it.
Come experience the magic for yourself!

Info

Faded Roots Boutique

FAQ

Do you have gluten‑free options?
Yes! At The Roots Cellar, we offer a variety of gluten‑free options, all sourced from right here in Wisconsin.
Do you carry organic foods?
Yes we do. The Roots Cellar has a wide selection of organic foods, with products proudly made and grown in Wisconsin. Come visit us today!
What are your store hours?
Monday: 10:00 AM - 5:00 PM
Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Noon - 4:00 PM
What kinds of products do you carry?
You'll find organic produce, a premium selection of meat, artisanal cheeses, pantry staples, specialty snacks, fun drinks and a wide variety of products from local businesses!
Do you offer organic produce?
Yes! All of our produce is Certified Organic!
Do you have fresh bread?
Sometimes! We get fresh bread delivered periodically, BUT we always have a stock of sourdough bread that lives in the freezer. Can be frozen for 2-3 months. Preheat your oven to 350 degrees and place the loaf in to warm and recrisp! Variety of fun flavors available!
Do you have gluten free products?
Yes! We have a limited selection of gluten free products. Baking goods, pasta, granola and more! This assortment will be growing:) Stay tuned!
Do you offer gift baskets?
Yes! We have pre-made gift baskets ready to go for your convenience. Stop in to see our collection OR you can pick a box/basket and create your own custom basket!
What payment methods do you accept?
We accept all major credit cards, Apple Pay, Venmo, Cash & Checks!
I want to sell my products in The Roots Cellar, how should I proceed?
We love hearing from businesses and makers. Please email Morgan at fadedrootsboutique.rootscellar@gmail.com with details of your business and she will be in touch with you!

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